Michael L. Clay
Multimedia Visual Storyteller
PRODUCT & SERVICES
Offering educational programs, enrichment & assessment tools, books, filmmaking and photography for individual(s), orgs and businesses who service children and families.
Educational Programs
Enrichment & Assessment Tools
Books
Documentary Styled
Commercial & Family
MY JOURNEY
Updated Periodically

Became patent pending for a design patent...

Went to South Africa for study abroad where I took a photography class...
Met with my business teacher about how to make the Marketing Club better for the students; this idea ended up turning into a business adventure...

Graduated from Rutgers University Business School in Camden, NJ where I majored in Marketing and minored in Psychology...

Started with 3 of my good friends from college...

I started teaching an entrepreneurship class. More than that I started to build a bond with my students and their lives. I think I found my calling...

Got a chance to create 2 events for students in my hometown under the 21st Century Community Learning grant.

Cultivated a program based around graphic design, video production, and photography for the male students coming from different junior high and high schools in Camden, NJ.

Started MKC Photography LLC with my wife...

I was offered to take a class at the Rutgers Incubator for free because I used to intern there during my senior year of undergrad. I always knew I wanted to be an entrepreneur and this internship gave me an inside look into what that really could be. I learned a great deal and earned a Certificate of Completion for Lean Six Sigma...

I went to a weekend boot camp in the mountains of New Milford, PA under the tutelage of Steve Kozak and passed my CPP certification exam...

Worked part-time as a Marketing Coordinator at a school...

Combined my two businesses into one creating Driven by Design Creative Agency LLC...

Designed a class to help students cultivate their own stories through visual media & creative writing...

Started a non-profit focused on teaching History through Visual Storytelling and got my 501c3...

Brought the Art of Visual Storytelling to Cooper's Poynt Family School in Camden, NJ. I enjoyed working with the 2nd & 3rd graders and their teachers. We put together an amazing episode.

Teaching special effects to students...

Created a class teaching artists how to setup their equipment to be more efficient online
I wrote my first children's book. Coming soon!!!

My photography has made it to the Library of Congress for a second time!!!

My creative writing board game is in the manufacturing stage.

I wrote my first family book.
Follow me as I continue on this journey helping those who help others...
Michael L. Clay is a listener, a helper, a man of many talents who wears those hats proudly to aid others in cultivating their stories. His forms of expression are through the art mediums of filmmaking, photography, creative writing and educational programming. As a Multimedia Visual Storyteller and CEO of Driven by Design Creative Agency LLC, Michael’s talents’ have given him the opportunity to use all those skillsets working on projects with the Smithsonian Center for Folklife & Cultural Heritage as the filmmaker & creative director with By the People Project, Library of Congress as the photographer for the Community on the Line Soul Line Dancing, African American Museum of Philadelphia, and the University of Pennsylvania MAKUU Center played his first family documentary On the Garry: A Generation of Oral Traditions along with discussions centered around family traditions and conversation just to name a few.
In January 2025, Michael’s love for teaching creative writing manifested into a creative writing board game called Story Driven: Unlocking Writer’s Block. Story Driven is a fun, 4-6 player game that caters to its players’ writing level while opening the door to free form expression.
In Summer 2026, Michael & his wife put on 3 part series called Story Driven presents Shining A Light On Our Stories to help families begin sharing their family stories with one another on his life sized version of his board game (1,200 sq ft). Families walked the board as the pieces, wrote and filmed their stories. See Highlights. Now Michael's taking his big board on the road.
His passion lies in the intention of family conversation to find your roots while finding yourself along your path. Michael’s first documentary On the Garry is a testament to that walk and discovering so much more at the same time.

